Project Stocks

Anyone who has watched any late night TV recently cannot have failed to have noticed the many comercials trying to sell you on a series of trading seminars which promise will change your life and make you rich.

There are several questions that need to answered for anyone who is even remotely thinking of attending one of these seminars, in this article I’m going to attempt to at least point out a few of the pitfalls and help guide you to making a more informed buying decision.

The volitile market of the last few years has taught people that making money in the market on a consistent basis is not so easy, and requires a good financial education. The market crash during 2001-2003 showed that profits can disappear as fast as they come if you do not know what you are doing.

There are a lot of companies that advertize on late night TV but the ones that come to mind the most are Optionetics, Investools, Better Trades and Star Trader. I live in a city where these companies visit on a regular basis so I’ve attended all of their free warm up seminars. I’ve also bought a number of seminars from these companies.

The usual sales cycle is as follows, the infomercial is designed to get you to attend what I call the FREE warm up selling seminar. This seminar is usually in a local hotel and can last anything from 30 minutes to 3 hours. From my experience the free Investools seminar lasted about 3 hours and was actually very informative and educational. The others were much shorter and really nothing more than sales pitch’s to get you to sign up for a starter seminar which could cost anything from $199 to $4K!.

From my experiance you will 1st be given an inflated price for the seminar which will then be cut dramatically if you sign up on the spot, so be prepared to be tempted by this. Most of these seminars come with a set of DVD’s and a manual which enable you to study the material before attending the live seminar.

Consider the following points if you are thinking of signing up for a seminar:

1. Check what the return policy is very carefully as this can vary a lot. Sometimes it is 2 weeks, sometimes it is up until noon of the 1st day of the seminar, sometimes until the end of the 1st day etc. The important point is to use this time wisely and fully evaluate the materials that have been given to you. If you are not happy or satisfied be ready to ask for a full refund before your return period ends, otherwise these companies can play hard ball.

2. Ask what the policy is regarding bringing another family member or business partner to the seminar. Usually you are allowed to bring 1 person, take this opportunity as it is better to have the opinion of another trusted person when trying to evalute if the seminar is good value and right for you.

3. Check that you are paying the lowest price possible for the seminar. You don’t want to end up in the seminar and find that the person next to paid a lot less for the same seat, just like on airlines!

4. If you are new to trading you may not be exactly sure what you need to learn, and it can be quite confusing. Make sure that the seminar that you are taking is on the right subject matter. A basic stocks course will not cover anything on options and visa versa, and a forex course will not cover either etc.

Remember that learning how to trade is not as easy as many people try and make out. These seminar companies are not going to be able, and don’t really want to, teach you everything you need to know in a couple of days. They all have an extensive range of follow on seminars and will start to sell these to you during your beginner seminar, so be aware!.

Some of these companies do a really hard sell for their follow up seminars, they are professionals and have practiced their sales pitch many times until it works, so be prepared for this and act accordingly.

If you are very satisfied with the quality of the education that you have received, and you think the company will be around for the next few years then by all means buy additional seminars. But remember this point, usually you will not get an extended amount of time to evaluate the follow on seminars, only the legal minimum 3 days cooling off period in some states. This could be important if you are buying a series of seminars that run over a couple of years.